You searched for: "*"

The results has been filter on Authors containing Simon Godfrey.
ANA has found 5 results for you, in 447 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Predicting the sales potential of new products

This paper reviews the applicability of the main current market research methods which attempt to predict the sales potential of a new product mix in the field of fast-moving consumer goods. The high costs and risks of new product development have...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Authors: Simon Godfrey, Jon Wilkinson
June 15, 1990
×

Citation

Godfrey and Wilkinson (1990a, June 15). Predicting the sales potential of new products . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-


Research papers

A new look at a popular women's weekly

This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Simon Godfrey
November 25, 1987
×

Citation

Godfrey, S. (1987a, November 25). A new look at a popular women's weekly. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-look-at-a-popular-women-s-weekly


Research papers

Evaluating the effectiveness of anti-drinking and driving advertising

Each year the Central Office of Information presents a campaign against Drinking and Driving at Christmas, and usually evaluates its effectiveness by surveys before and after the campaign. This paper describes an experiment to devise and test a...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Tony Twyman, Simon Godfrey, Robin Jones
June 15, 1984
×

Citation

Twyman, Godfrey and Jones (1984a, June 15). Evaluating the effectiveness of anti-drinking and driving advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluating-the-effectiveness-of-anti-drinking-and-driving-advertising


Research papers

Predicting the sales potential of new products

The paper reviews the applicability of the main market research methods which predict the sales potential of new products in fast-moving consumer goods markets. In particular, it examines a class of techniques - Simulated Test Markets - usage of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Simon Godfrey, Jon Wilkinson
June 15, 1983
×

Citation

Godfrey and Wilkinson (1983a, June 15). Predicting the sales potential of new products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products


Research papers

Assessing immediate response campaigns in broadcast media

This paper describes an advertising campaign to attract new blood donors, and the programme of research which was conducted to assess it. The main medium used was radio, and the advertising called upon potential blood donors to contact the telephone...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robin Jones, Tony Twyman, Simon Godfrey
June 15, 1982
×

Citation

Jones, Twyman and Godfrey (1982a, June 15). Assessing immediate response campaigns in broadcast media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/assessing-immediate-response-campaigns-in-broadcast-media